At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.
Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.
We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.
Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.
Join us and reach yours!
In this role you will:
Work with the Central Marketing Team, supporting the Sales team, to develop and execute year-round marketing campaigns, aligned to the overall business goals and objectives, as well as market-segment specific goals and objectives.
Work on the ideation, execution, and management of integrated marketing, communications, and demand generation/lead generation campaigns through web, digital advertising, paid media and media partnerships, email, social media, and other tactics.
Build insight-based campaigns which rely on strong content to tie through the owned and paid assets.
Work on making the Omdia website the central point of all content-led, insights-driven lead generation campaigns, owning the development of all copy, calls to action, and customer journey for marketing campaigns, based on target customer segments, campaign goals, and desired results.
Ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more.
Maintain internal relationships (SEM, SEO, design, vertical teams, web dev teams etc.) and external relationships with relevant vendors and partners.
Interpret and analyse marketing/advertising campaign results and data; test, monitor, analyse and optimise according to KPIs; develop recommended strategies, timelines, and tactics to further optimize marketing spend and campaign ROI.
Analyse and report trends over time and use these insights to build more effective campaigns.
Manage the marketing budget for assigned projects/market segments – planning, monitoring, and reconciliation.
Skills and Experience:
Bachelor’s degree in Marketing or related field or relevant experience
Experience in progressively more complex B2B campaigns, creating and managing digital content/insights campaigns independently
Thorough understanding & experience of marketing function, planning, operations, and execution using marketing automation technology (preferably Eloqua), training and optimization
Experience of working with CMS platforms (coding knowledge not required), training and optimization
Thorough understanding & experience of digital (PPC, SEM, SEO, online advertising) and content marketing
Budget management experience
Database development and growth including segmentation / personalization
An entrepreneurial spirit, goal-oriented and self-motivated
Adapts to changing situations and requirements, manages multiple deadlines and activities simultaneously
Out of the box thinking, willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
Able to build strong business relationships. Well-developed presentation skills
Problem solver, balancing stakeholder needs while maintaining brand and business objectives. Identifies roadblocks, determines fixes, and works in a team environment to implement the solutions to get to the end goal
Additional Information
Why work for Informa?
- annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
- Friendly staff who are all “expert’s experts” and additional training for development
- Pension match and a range of other entirely flexible benefits to suit your needs
- Regular Social Events and Networking opportunities
- Share-Match options - become a shareholder!
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.
