Digital Marketing Specialist (Cape Town) [South Africa]

 

Job Number 23089987
Job Category Sales & Marketing
Location MI Regional Office Cape Town, Arthur's Road, Western Cape, South Africa, South Africa VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Non-Management

JOB SUMMARY

The Digital Field Marketing Center of Excellence is currently recruiting for a Digital Specialist. This position is responsible for the execution of defined services that supports hotels with necessary digital marketing and operational tactics.

This position is responsible for the execution of defined services that supports hotels with necessary digital marketing and operational tactics.

The Digital Specialist – Centre of Excellence role will ensure completion of defined tasks as requested by the hotels who participate in select Digital Field Marketing packages and services valid across Europe, Middle East & Africa.

The role requires a focus in ensuring hotels are aligned to global compliancy and ensuring approved content is updated across the specific digital platforms and channels, provide monthly automated reports to participating hotels, support social media marketing and destination marketing campaigns through email marketing to maximize online presence that attribute to the hotels performance.

CANDIDATE PROFILE

Education and Experience

• Diploma in marketing or related field or equivalent certification from higher education.
• Strong workflow management skills and experience in content management systems.
• Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies

Delivers against all aspects of the Digital Marketing program and associated services for hotels and the area.

This includes:

Implementing and managing the Hotel Web Sites on Marriott.com and Global sites

• Conduct audit of Marriott.com Hotel Web Sites with defined score and areas of improvement.
• Update EPIC fields associated to hotels website pages.
• Ensure Hotels online positioning is up to date and correct. (Yelp and GMB listings)
• Update and load photography into Marriott asset library ensuring correct compliancy.
• Support with link and PDF loading on hotel websites.
• Update alert and emergency messaging
• Load hotels offers as directed by hotel team and continent team.
• Ensure Tripadvisor listing and updates as needed from hotel.
• 3rd Party listings (OTA’s) and content scores updates to hotels.
• Add content as directed through Marriott systems.
• Liaise and work with hotels with detailed feedback on content audits and scores.

Reporting Suite

• Provide monthly automated reports to all participating hotels, ensuring data is accurate and the report is sent to the relevant persons at hotel level as per set time frame monthly.
• Support DFM team in pulling automated reports for participating hotels and distribute to relevant team member within set time frame.

Social Media Marketing Support

• Support hotels with set up of social channels, Sprinklr access, provide resources such as trainings available
• Support with scheduling content and reporting on all social channels monthly
• Hotel Paid Social Management
• Execute paid social campaigns through the Sprinklr platform, for Facebook and Instagram
• Plan, manage and execute paid social campaigns from account setup, strategy to reporting
• Track, audit, optimize and report on all campaign results per the defined cadence
• Budget management

Email Marketing Support

• Collate, create, and execute monthly METT email campaigns per markets
• Establish and control EMEA wide METT calendar for all submissions in Teams
• Securing the METT date in the METT calendar with the confirmation from ADMDL per market.
• Acquire approval from ADMDL and Continent loyalty for each campaign by required deadline dates.
• Liaise with the hotel team for assets collection.
• Building a dedicated landing page to be used for METT
• Build offers into MBOP as required
• Complete METT builder – choosing layout, picture, target audience.
• Liaise with METT HQ team for approval (Epsilon team)
• Tests and feedback from the loyalty team; changes implementation
• Billing and invoicing support to Loyalty team

SEO Support

• Intermediate knowledge on the principals of SEO
• Support on SEO activity as needed, including publishing of content and creation of reports

Supporting Operations

• Liaise and work with hotels with detailed feedback on content audits and scores. Fostering good client relationships with hotels.
• Coordinate and ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists.
• Implementation and workflow process management of all content optimization requests for the digital field marketing teams.
• Identify training opportunities to elevate digital knowledge.
• Support with defined project’s as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels.

Relationships & Processes

• Develop knowledge and work with Marriott international teams to improve turnaround and SLA’s to hotels.
• Manage relationship with key vendors to drive scalability of efforts and implementation consistency (e.g. Digital HQ, Tripadvisor etc.) and platform development oriented at better tracking/conversion
• Where appropriate, develop, support and implement new processes and track output to improve efficiency for the team.

Additional Responsibilities

• Attends and participates in all relevant internal and external meetings.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal teams and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Performs other reasonable duties as assigned by manager

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
  

• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

• Reading Comprehension – Understands written sentences and paragraphs in work related documents.

• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Analytical Skills

• Learning, Processing

Interpersonal Skills

• Customer Service Orientation, Diversity Relations, Teamwork, Influence

Personal Attributes

• Integrity, Dependability, Positive Demeanor, Presentation, Stress Tolerance, Adaptability/Flexibility

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

 

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